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How to Increase Airbnb Bookings Without Dropping Your Rate
- Mark Palmiere
- Jun 19
- 18 min read
Increasing Airbnb bookings does not require cutting your nightly rate: listing quality, response speed, and algorithm signals are the primary drivers of booking velocity.
San Diego, CA posted a trailing-12-month median ADR of $395 with a RevPAR of $212, the highest among seven benchmarked U.S. markets, per AirROI: meaning rate-slashing is especially costly in this market.
Airbnb's search algorithm rewards acceptance rate, response rate, booking frequency, and Instant Book status: four factors most self-managing hosts underweight compared to price.
AirDNA's analysis of thousands of listings (conducted with IntelliHost) confirmed that listing title structure, photo quality, and completeness score are among the most impactful SEO levers available to hosts.
Gap-night pricing, length-of-stay discounts, and peak-weekend rate overrides can increase occupancy without reducing your average daily rate: sometimes while raising it.
At West Coast Homestays, managing 80+ coastal properties across San Diego, the team has generated $121K+ revenue increases through listing optimization and dynamic pricing calibration alone, with no rate reductions required.
The instinct to slash rates when bookings slow is understandable: it feels like the most direct lever. But in a market like San Diego, where AirROI data shows the city leads all seven benchmarked U.S. markets in RevPAR at $212, giving up on rate is giving up on your single largest revenue variable. The listings that dominate Airbnb search in Pacific Beach, La Jolla, and Encinitas are not the cheapest ones. They are the most algorithmically complete, the fastest to respond, and the most visually compelling.
This guide walks through exactly how to increase Airbnb bookings by addressing what the platform's algorithm actually measures, what guests actually respond to, and how professional listing and pricing strategy differs from the default settings most hosts never touch. Every step here is grounded in what works across managed properties in San Diego's coastal neighborhoods, not general internet advice.
What Actually Drives Airbnb Bookings in 2026?
Airbnb bookings are driven by three compounding factors: search visibility (whether your listing appears in relevant guest searches), click-through rate (whether your listing photo and title earn a tap), and conversion rate (whether your listing page convinces a guest to book). Most hosts focus exclusively on price, which only influences conversion rate and only partially at that. Improving search visibility and click-through rate almost always yields a bigger booking increase than any rate reduction.
Airbnb's official guidance for hosts, published in Help Article 2391, organizes booking improvement into four outcome categories: showcasing your place, demonstrating what guests want, using hosting tools, and making booking easier. That framework maps almost perfectly to the algorithm signals the platform measures. Hosts who treat listing optimization as a one-time setup and then monitor only their calendar are leaving the most impactful levers untouched.
The competitive reality in 2026 is this: San Diego's short-term rental market is active and well-supplied. According to AirROI's trailing-12-month analysis of 45,343 active listings across seven major U.S. markets, San Diego achieved a median ADR of $395 and 53% occupancy: producing a RevPAR of $212 that exceeds every other market in the dataset, including Scottsdale ($210 RevPAR) and Nashville ($160 RevPAR). That data point has a clear implication: San Diego guests are paying a premium. Your goal is to capture that premium, not erode it.
The listings capturing the most bookings at the highest rates share four qualities: professional photos in the first three slots, a title that names specific features rather than generic descriptions, Instant Book enabled, and a response rate consistently above 90%. None of those require a price cut. All of them are within your control today.
How Does the Airbnb Algorithm Decide Which Listings to Show?
The Airbnb search algorithm ranks listings based on a combination of listing quality signals, host behavior signals, and booking performance signals. Specifically, Airbnb weighs acceptance rate (how often a host accepts booking requests), response rate (how quickly a host responds to inquiries), booking frequency (how often the listing converts views into bookings), cancellation history, and listing completeness score. Price is one input, but it is not the dominant one: a lower-priced listing with a slow response rate will rank below a higher-priced listing with excellent host metrics.
AirDNA collaborated with IntelliHost to analyze thousands of Airbnb listings and identify the ranking factors with the greatest measurable impact on search visibility. The study found that listing title optimization, pricing calibration, and completeness score (the degree to which all listing fields are filled in) are among the highest-leverage actions a host can take. Importantly, these are structural changes: not ongoing rate adjustments.
Host behavior signals compound over time. A host who accepts 98% of requests, responds within two hours, and has never cancelled a booking builds algorithmic authority that a newer or more erratic host cannot immediately overcome with pricing alone. This is why established, professionally managed listings maintain strong search positions even during shoulder seasons when newer hosts drop rates significantly.
One specific factor many self-managing hosts miss: Airbnb recommends enabling Instant Book as a tool for "ultimate convenience" that allows guests to book immediately without waiting for host approval. Listings with Instant Book enabled receive a measurable boost in search visibility because they reduce booking friction for guests and signal host responsiveness to the platform. If your listing still requires manual approval for every booking, enabling Instant Book is one of the fastest single-action improvements you can make to increase Airbnb bookings.
What Is the 80/20 Rule for Airbnb?
The 80/20 rule for Airbnb refers to the widely observed principle that roughly 80% of a host's annual revenue comes from 20% of their available nights: the peak weekends, holiday periods, and high-demand events that generate disproportionately high rates and near-certain bookings. Understanding this pattern changes how you should approach both pricing and availability strategy throughout the year.
For a San Diego coastal property, the 20% that drives most revenue includes summer weekends from late June through Labor Day, major holidays like Thanksgiving weekend and New Year's Eve, and local event periods such as Comic-Con in July or the San Diego Bay Wine and Food Festival. These nights should carry rates 20-40% above your standard base rate, applied manually rather than left to a default pricing tool that may not recognize local demand spikes.
AirROI's dynamic pricing research confirms that identifying the 8-10 highest-demand weekends per year and applying manual rate overrides is one of the most reliable ways to protect and grow average daily rate. The risk most hosts face is the opposite mistake: leaving peak nights at their standard rate (missed revenue) while applying discounts during slow periods without accounting for the resulting rate perception among future guests.
The practical takeaway from the 80/20 framework is this: optimize aggressively for peak nights and protect your rate during them. Use the remaining 80% of nights to experiment with length-of-stay incentives, gap-night pricing, and last-minute deals: tactics that fill calendar gaps without anchoring your public rate low. This is a core principle behind how West Coast Homestays approaches revenue management across its San Diego portfolio, and it is why the team avoids blanket rate reductions even during slow months.
How Do You Optimize Your Airbnb Listing to Rank Higher?
Airbnb listing optimization refers to the systematic process of improving every structural element of a listing , title, photos, description, amenity fields, house rules, and completeness score , to increase both search ranking and guest conversion rate. According to AirDNA's research (published and last updated May 2026 by Scott Sage, Senior VP at AirDNA and founder of Home Base BnBs, a 200+ unit STR management company), listing title structure and photo quality are the two highest-impact changes most hosts can make immediately.
Step 1: Rewrite Your Title Using Keyword and Feature Logic
Your Airbnb listing title is not a creative tagline. It is a search field. Guests searching for "ocean view 2BR Mission Beach" or "pet-friendly Encinitas cottage with parking" are using specific terms that your title should reflect. A title like "Beautiful Home Near Beach" describes almost every listing on the platform. A title like "Oceanfront 2BR | Private Deck | Fast WiFi | Dogs OK" answers four specific guest questions before they even click.
Airbnb allows up to 50 characters in the title. Use them to name: a standout feature (ocean view, heated pool, private hot tub), your most in-demand amenity (pet-friendly, fast WiFi, free parking), and your property type or bedroom count. AirDNA's research confirms that titles structured around specific searchable features outperform generic descriptive titles in both click-through rate and booking conversion.
Step 2: Upgrade Your Photos Before Anything Else
Airbnb describes photos as the guest's first impression on the search results page. That is not marketing language: it is a literal description of the guest journey. Before a guest reads your description, your nightly rate, or your reviews, they decide whether to click based on your cover photo. A listing with professional-quality photography in natural light will consistently outperform an equivalent property with phone photos taken at night, regardless of price.
The first three photos carry the most weight because they are visible in search results without requiring the guest to scroll. Prioritize: exterior shot with context (beach proximity, curb appeal, neighborhood character), main living space in natural daylight, and the bedroom or most aspirational amenity (pool, view, outdoor dining area). Everything else in the photo gallery supports conversion after the click: the first three photos determine the click.
Step 3: Complete Every Amenity Field: Including Internet Speed
Airbnb specifically recommends that hosts verify and list their internet speed as a searchable amenity signal. This matters because a growing segment of Airbnb guests , remote workers, digital nomads, and families traveling during school periods , filter search results by WiFi quality. A listing that verifies its download speed (rather than simply listing "WiFi") captures a subset of high-intent guests that an incomplete listing misses entirely.
Beyond WiFi, Airbnb's official guidance highlights accommodating guests with children, pets, and accessibility needs as specific ways to expand your eligible guest pool without changing your nightly rate. Each of these guest categories uses Airbnb's filters: and a listing that doesn't flag pet-friendliness or a Pack 'n Play simply doesn't appear in those filtered searches. Completeness is reach.
For a deeper breakdown of listing and Airbnb management strategies specific to San Diego's coastal neighborhoods, the West Coast Homestays blog covers market-specific tactics that generic platform guides don't address.
How Do Pricing Tactics Increase Bookings Without Cutting Your Rate?
Strategic pricing tactics can increase Airbnb bookings without reducing your nightly rate by using targeted incentives for specific gap scenarios while protecting your base rate for standard demand periods. The key distinction is between rate reductions (which lower your effective ADR permanently) and structural incentives (which fill specific calendar gaps at rates that remain revenue-positive after accounting for reduced turnover costs).
Three specific tactics work reliably for San Diego coastal properties:
Gap-night pricing: When a 1-2 night gap exists between existing bookings, reduce the rate on those specific nights only , often 15-20% , to make them attractive to local guests. This fills calendar holes without affecting your standard weekly rate. A two-night gap at a reduced rate generates more revenue than two vacant nights at full rate.
Length-of-stay discounts: AirROI's research illustrates this clearly: a 5-night booking at $200/night yields $1,000 with one cleaning event, while two 2-night bookings at $220/night yield $880 with two cleaning events, netting less after cleaning costs. Offering a weekly discount of 10-12% for 5+ night stays increases net revenue while reducing turnover burden.
Peak-weekend manual overrides: The 8-10 highest-demand weekends in San Diego's calendar , summer holiday weekends, Comic-Con (July), and the winter holiday stretch from Christmas Eve through New Year's , warrant manual rate overrides of 20-40% above your base. Default pricing tools often miss local event demand spikes. Manual overrides on these specific dates are where a significant portion of annual revenue is either captured or lost.
At West Coast Homestays, miscalibrated pricing tools are one of the most common (and costly) issues inherited when onboarding new properties. Based on the team's experience managing properties across Pacific Beach, Carlsbad, and La Jolla, the gap between a properly configured dynamic pricing strategy and a default-setting automated tool can reach $30,000-$40,000 in a single calendar year on a mid-range San Diego coastal property. That is not a theoretical estimate: it reflects what the team has documented across the portfolio.
For a deeper look at revenue management approaches specific to San Diego vacation rentals, the guide to dynamic pricing for San Diego rentals covers both platform-specific tools and manual override strategies.
What Is the 75/55 Rule in Airbnb?
The 75/55 rule in Airbnb is a host-community benchmark (not an official Airbnb policy) that suggests a well-performing listing should target a minimum 75% occupancy during peak season and a floor of 55% occupancy during off-peak or shoulder months. Hosts use these thresholds to evaluate whether their pricing strategy is calibrated correctly: occupancy consistently above 75% during peak periods often signals that rates are too low, while occupancy below 55% during shoulder months suggests either a pricing or visibility problem that needs diagnosis.
Applied to San Diego's coastal markets, this framework is particularly useful. A Mission Beach property achieving 85% occupancy in July is almost certainly underpriced: that demand level supports a rate increase. The same property at 40% occupancy in January may have a pricing problem, a listing quality problem, or a visibility problem. Distinguishing between those causes requires looking at view counts (available in Airbnb's listing stats) alongside booking conversion rate.
Carlsbad, CA offers useful benchmark context: according to Airbtics' 2026 best Airbnb markets list, the city carries an average occupancy rate of 68% for short-term vacation rentals. Awning's 2026 data shows the figure for entire homes at 80.0%. The variance between those two figures reflects the difference between measuring all listing types versus entire home listings only: a distinction that matters when evaluating your own property's performance against the right comparison group.
If your occupancy is tracking below the 55% floor during shoulder months, the answer is rarely a blanket rate cut. More often, it is a minimum stay length that's too long for the off-season demand profile (reducing from a 3-night minimum to 2-night minimum in January and February often recovers more bookings than any price adjustment), or a listing that doesn't appear in the filtered searches your target guest segment uses. Fix the structural issue; don't paper over it with discounts.
What Does the In-Stay Guest Experience Have to Do With Future Bookings?
The in-stay guest experience directly determines your review score, and your review score is one of the most heavily weighted signals in Airbnb's search ranking algorithm. Specifically, a consistent 5-star rating increases a listing's search visibility and booking conversion rate: and at West Coast Homestays, the team has observed that properties maintaining 5-star review streaks generate approximately 20% more annual revenue than comparable properties with mixed review histories. Reviews are not just reputation; they are a ranking mechanism.
Most hosts think about guest experience at the listing level (photos, description, amenities) and at the check-in level (key access, welcome message). The gap that generates negative reviews is almost always in the middle: the in-stay experience from hours 2 through checkout. A slow response to a mid-stay WiFi issue, a missing coffee supply, or a noise complaint the host can't address remotely: these are the moments that turn a 5-star stay into a 3-star review.
Specific in-stay upgrades that cost relatively little and generate outsized review impact include a printed (or digital) local guidebook with specific neighborhood recommendations: not just "there are great restaurants nearby" but "Carlsbad Village has a Wednesday farmer's market and the fish tacos at the taco stand on State Street are worth the wait." Guests staying in Encinitas appreciate a surf report resource; guests in La Jolla want dining recommendations on Prospect Street. Local specificity signals care, and care generates 5-star reviews.
Upsell touchpoints also serve double duty: early check-in and late checkout, when offered as paid upgrades, generate direct revenue (the West Coast Homestays portfolio has documented $5,500-$6,500 per year from these add-ons alone) while simultaneously improving guest satisfaction scores. A guest who secures early check-in feels accommodated; a guest who was denied it without an explanation does not. The framing matters as much as the offering.
For guidance on guest management practices and how professional co-hosting handles the in-stay layer, the Airbnb co-hosting resource section covers how to structure guest communication workflows that protect review scores at scale.
How Do You Win Bookings in a Saturated Market Like San Diego?
Winning Airbnb bookings in a saturated market like San Diego requires differentiation at the listing level rather than competition on price. San Diego's coastal neighborhoods , Pacific Beach, Mission Beach, La Jolla, Encinitas, Carlsbad, and Oceanside , all have active short-term rental supply. The listings that consistently outperform in saturated markets are not the cheapest; they are the most clearly positioned for a specific guest type, with a listing identity that a generic "nice home near the beach" property simply cannot compete with.
Niche positioning is the most underused strategy in San Diego's Airbnb market. A Pacific Beach property with a dedicated surf board storage area, an outdoor shower, and a local surf spot guide will rank and convert for "surf trip San Diego" searches that a standard beachfront listing misses entirely. A Carlsbad property with LEGOLAND proximity, a backyard with a playset, and a travel crib available will dominate "family vacation Carlsbad" searches. These aren't expensive upgrades: they are positioning decisions that redirect algorithm-matched demand to your listing specifically.
Multi-channel distribution is the second lever most self-managing San Diego hosts haven't fully activated. A property listed exclusively on Airbnb is missing VRBO's search audience (which skews toward families and longer stays) and Booking.com's international traveler base. During San Diego's shoulder seasons , January through March and parts of November , diversifying across platforms can maintain occupancy without any rate adjustment. For context, VRBO-specific management for San Diego properties covers how multi-platform distribution and listing strategies differ across OTAs.
One data point worth anchoring your competitive strategy to: AirDNA's Airbnb SEO research (co-authored by Scott Sage, a Superhost who built a 200+ unit STR management company) confirms that listing title specificity, photo quality, and completeness score are the ranking factors most directly within a host's control. Competing on these structural factors rather than rate is a sustainable strategy. Rate competition is a race to a bottom that erodes both your revenue and the market's overall pricing health.
Finally, Airbnb's official guidance explicitly recommends pre-approving stays or sending special offers when guests inquire about specific dates as a booking conversion tactic. If a guest messages asking about availability, a pre-approval sent within the hour converts at significantly higher rates than a delayed response. Speed of engagement is a ranking signal and a conversion signal simultaneously.
Airbnb Booking Performance at a Glance: A Comparison Framework
The following table compares self-managed listing approaches against professionally optimized listing approaches across the factors that most directly affect booking volume and revenue. Use it to diagnose which areas of your listing strategy have the highest untapped upside.
Factor | Typical Self-Managed Approach | Professionally Optimized Approach | Booking Impact |
Listing Title | Generic description ("Cozy Beach Home") | Feature-specific, searchable ("2BR | Ocean View | Pet-Friendly | Fast WiFi") | High: directly affects click-through rate in search results |
Photography | Phone photos, mixed lighting | Professional photos, natural daylight, first 3 slots optimized | High: cover photo determines click-through before any other factor |
Instant Book | Often disabled (manual approval) | Enabled; Airbnb-recommended for maximum visibility | Medium-High: reduces friction and boosts search ranking |
Response Rate | Variable; often 6-12 hours on weekdays | Consistently above 90%, often automated for initial response | Medium-High: a direct algorithm input |
Amenity Completeness | Core amenities listed; specialty fields empty | All fields completed, WiFi speed verified, pet/family/accessibility noted | Medium: determines eligibility for filtered searches |
Peak-Night Pricing | Default tool rate; event demand often missed | Manual overrides 20-40% above base on 8-10 peak weekends annually | High: peak nights represent a disproportionate share of annual revenue |
Minimum Stay Rules | Fixed minimum (often 2-3 nights year-round) | Seasonal: longer minimums during peak, shorter during shoulder to fill gaps | Medium: affects occupancy rate during low-demand periods |
Review Management | Reactive; responds to bad reviews after posting | Proactive in-stay communication, prompt post-checkout review request | High: review score is a direct ranking signal |
Channel Distribution | Airbnb only | Airbnb, VRBO, Booking.com with synchronized calendars | Medium: significant during shoulder seasons and for longer-stay travelers |
This framework reflects the optimization gaps most commonly identified when the West Coast Homestays team onboards a new property. Most self-managing San Diego hosts are doing 3-4 of these well and leaving the remaining 5-6 unaddressed. The cumulative effect of closing all nine gaps is typically a more meaningful booking increase than any single change, including price reductions.
For a broader look at how professional management affects San Diego rental revenue across these dimensions, the San Diego Airbnb management co-host guide breaks down the full service model and what owners can realistically expect in terms of performance improvement.
Frequently Asked Questions
How do I increase my Airbnb bookings without lowering my nightly rate?
To increase Airbnb bookings without cutting your rate, focus on the listing quality and algorithm signals that drive search visibility: enable Instant Book, maintain a response rate above 90%, complete every amenity field (including verified WiFi speed), and upgrade your cover photo to professional-quality. These changes address the ranking factors Airbnb's algorithm weighs most heavily, and they improve booking velocity without touching your price point. AirDNA's analysis of thousands of listings confirms that listing title specificity and photo quality are among the highest-leverage improvements a host can make.
What is the most important factor in Airbnb's search ranking algorithm?
Airbnb's search ranking algorithm weighs a combination of factors, with host behavior signals , acceptance rate, response rate, booking frequency, and cancellation history , carrying significant weight alongside listing completeness and photo quality. No single factor dominates in isolation. However, Instant Book status has a clear and documented effect on search visibility because it reduces booking friction for guests and signals host responsiveness to the platform. Hosts who disable Instant Book to screen guests manually are trading a measurable ranking advantage for marginal control.
How many bookings per month is considered good for an Airbnb?
A "good" Airbnb booking volume depends on your property's location, size, and minimum stay settings rather than a universal number. The more useful benchmark is occupancy rate. Industry practitioners commonly use the 75/55 framework: targeting 75% or higher occupancy during peak season and 55% or higher during shoulder months. For San Diego entire-home listings specifically, Awning's 2026 data shows an average occupancy of 80.0%, meaning a well-optimized coastal property in peak season should approach or exceed that figure rather than settling for the lower market average.
Does lowering the Airbnb cleaning fee increase bookings?
Lowering your cleaning fee can increase booking conversion rate by reducing the total price displayed to guests during search, but it directly reduces your net revenue per booking. A better approach is to right-size your cleaning fee relative to the actual cost of your turnover service and use the fee structure strategically: cleaning fee optimization (not reduction) has generated documented annual revenue improvements at West Coast Homestays-managed properties without requiring any rate change. The key is ensuring the fee is neither so high it deters short stays nor so low it subsidizes cleaning costs from your nightly rate.
What is the 80/20 rule for Airbnb and how do I use it?
The 80/20 rule for Airbnb refers to the principle that approximately 80% of a host's annual revenue comes from 20% of available nights: the peak weekends and high-demand event periods that carry disproportionately high rates and near-certain occupancy. The practical application is to identify your 8-10 highest-demand weekends per year (summer holiday weekends, local events, major holidays) and apply manual rate overrides of 20-40% above your base rate on those specific dates. Default pricing tools often miss local event demand spikes, making manual peak-weekend pricing one of the most reliable ways to grow annual revenue.
How does multi-channel distribution affect Airbnb booking performance?
Multi-channel distribution , listing your property on Airbnb, VRBO, Booking.com, and potentially direct booking channels , increases total booking volume by accessing guest segments that don't use Airbnb as their primary search platform. VRBO's audience skews toward families and longer-stay travelers; Booking.com reaches a higher share of international guests. For San Diego coastal properties specifically, multi-channel distribution is most impactful during shoulder seasons (January-March) when Airbnb's domestic travel demand softens. Calendar synchronization across platforms prevents double-booking and is managed automatically through a property management system or channel manager.
Why are people choosing alternatives to Airbnb for some bookings?
Some travelers are using alternatives to Airbnb for specific booking scenarios where VRBO, Booking.com, or direct booking offers a pricing or trust advantage. VRBO's fee structure is sometimes more favorable for longer stays; Booking.com's free cancellation inventory appeals to international travelers planning in advance. For hosts, the implication is practical: relying exclusively on Airbnb for all bookings means missing the guest segments that prefer other platforms. Multi-channel distribution captures those bookings while Airbnb's listing quality work ensures you remain competitive on the platform where the largest volume of domestic leisure travel still originates.
How long does it take to see results after optimizing an Airbnb listing?
Listing optimization results typically become visible within 2-4 weeks of implementation, though the timeline depends on which changes were made and the current season. Photo upgrades and title rewrites affect click-through rate immediately: any guest who views your listing after the change sees the improved version. Algorithm ranking improvements (from Instant Book activation, improved response rate, or completeness score gains) tend to materialize over 2-6 weeks as Airbnb's system registers consistent host behavior. Pricing structure changes (gap-night pricing, peak-weekend overrides) show results as those specific booking windows open and fill.
What Should You Do Next to Increase Your Airbnb Bookings?
The path to more Airbnb bookings without rate reductions is a structured one. Start with your listing's search visibility: enable Instant Book if it's off, complete every amenity field, and rewrite your title to name specific features rather than generic appeal. Then address your photo quality: if your cover photo was taken on a phone in dim lighting, it is almost certainly costing you clicks regardless of your price. After that, audit your pricing structure: identify your 8-10 peak weekends and verify that your rates reflect actual demand, not just the default tool output.
The hosts who increase Airbnb bookings most reliably are the ones who treat the listing as a living document rather than a one-time setup. Airbnb's algorithm rewards consistent host engagement, fast responses, and regular listing updates. Guests respond to specificity, care, and the confidence that a well-reviewed listing communicates before they ever reach out. Both of those truths point in the same direction: the investment goes into the listing, not into rate discounts.
In 2026, San Diego's short-term rental market continues to reward quality over cheapness. With the city posting the highest RevPAR among seven major U.S. benchmarked markets at $212, according to AirROI's analysis, the demand is there. The question is whether your listing is positioned to capture it: at the rate your property actually deserves.
If your San Diego rental is live but underperforming , whether the issue is thin bookings, inconsistent reviews, or a pricing setup that hasn't been touched since you listed , the team at West Coast Homestays manages 80+ coastal properties across Pacific Beach, La Jolla, Mission Beach, Encinitas, Carlsbad, and Oceanside. The portfolio has produced documented outcomes including a $121K+ revenue increase through listing optimization and dynamic pricing calibration, and a hybrid strategy that hit $136,732 in annual revenue for one owner who had been projecting $98,800 on a standard STR model alone. If those numbers are relevant to where your property is now, it's worth a conversation. Visit WestCoastHomestays.com to start one.
Written by Mark Palmiere, Owner & CEO at West Coast Homestays
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